Kelly Turner
communications
Helping others find their voice.
kELLY tURNER
Experienced Communication Specialist
My writing style is grounded in formal training in communication and informed by the latest psychological research and social trends. I use creative tools to make sure my messages hit their mark. I am always results-driven, mission-focused, and committed to client satisfaction. Whether I'm crafting a blog post, web content, proposal, article, technical documentation, grant application, or copy, my focus is on creating content that resonates with the target audience and delivers the desired outcome.
experience
Technical Writer / Communications Consultant
iLAB | January 2023 - Currently Consulting
- Spearheaded the redefinition of company service lines, translating iLAB's core competencies into a marketable five-service structure to enhance client acquisition and branding efforts.
- Transformed client-facing technical assessments and reports, consistently praised for improved readability and professionalism, directly impacting client satisfaction and retention.
- Initiated and maintained a monthly blog series, augmenting SEO efforts and bolstering iLAB's social media engagement and industry authority.
- Led a comprehensive marketing campaign for an iLAB-developed Esri software solution, resulting in significant partnership expansion with an international OpenText office.
- Produced a variety of sales and marketing collateral, including company overviews, white papers, and case studies, aligning iLAB's value proposition with customer needs and driving business development.
Key Tools Utilized:
- AI-assisted writing tools (e.g., ChatGPT for process documentation)
- Graphic design and presentation tools (Canva, Photoshop, Microsoft PowerPoint)
- Project management software (Jira, Asana)
- Document and content creation (Microsoft Office Suite)
Donor Communications & Stewardship Specialist
Ascension | August 2021 - May 2022
- Orchestrated a statewide association campaign, successfully engaging over 36,000 associates and achieving set fundraising goals through strategic multi-channel outreach.
- Led the Communications Committee for the Foundation, coordinating direct phone and letter campaigns to express gratitude to donors, enhancing donor relationships and retention.
- Devised targeted communication strategies for diverse fundraising initiatives, including employee, hospice care, and children's hospital donations, by crafting tailored messaging to resonate with each demographic.
- Pioneered a donor engagement approach across multiple platforms, ensuring consistent and impactful messaging, which was instrumental in reaching and exceeding campaign objectives.
Key Tools Utilized:
- Visual content creation using Canva to ensure brand-compliant and appealing communications.
- Collaboration with Ascension's Web Development team for maintaining a dynamic web presence and campaign-specific pages.
- Leveraged Google Teams for effective internal communication and project management.
- Employed Donor Management Software to track, analyze, and report on donor engagement and contributions.
Director of Communications
Town of Speedway | March 2019 - June 2021
- Orchestrated public relations initiatives, skillfully promoting Town projects through media engagement, resulting in increased public awareness and support.
- Produced dynamic content for Speedway Community TV, enhancing the Town's media presence, including scriptwriting, content planning, and coordinating interviews.
- Fostered strong relationships with the Speedway Chamber of Commerce and local businesses, contributing to community-driven economic development.
- Led the comprehensive rebranding for the Speedway Municipal Center, managing the transition of signage and wayfinding to align with the Town's new image.
- Oversaw the management and growth of over 15 social media accounts, leveraging tools like Canva, Photoshop, and Illustrator to drive engagement and implement responsive branding strategies.
- Initiated and coordinated major community events, including the annual State of the Town address, by overseeing all aspects from speechwriting to marketing, resulting in heightened community participation and brand visibility.
Key Tools Utilized:
- Graphic design software (Canva, Adobe Photoshop, Adobe Illustrator)
- Social media management platforms and tools
Business Analyst & Marketing Specialist
TechPG | September 2016 to March 2019
Business Analyst
- Collaborated closely with developers and clients to enhance software implementation and user satisfaction, resulting in positive client feedback and streamlined processes.
- Spearheaded the creation and refinement of training materials, contributing to improved team proficiency and operational efficiency.
- Proactively identified and monitored lucrative grant and RFP opportunities, significantly contributing to the company's strategic growth initiatives.
- Managed client communications for software updates and issues, providing transparent and timely resolutions that maintained high client trust.
- Drove the enhancement of DevOps processes, facilitating better task management, development tracking, and release communication, which improved project delivery timelines.
Marketing Specialist:
- Orchestrated a comprehensive rebranding initiative, including the development of new branding guidelines and a style guide, which elevated the company’s professional image.
- Revitalized the company's marketing suite, redesigning the website, marketing collateral, and corporate communications, ensuring brand consistency and market relevance.
- Launched targeted email marketing campaigns using MailChimp, fostering a robust database of prospects and clients and enhancing engagement metrics.
- Ensured all company communications, including software documentation and training materials, were upgraded to reflect the new brand identity and standards.
Key Tools Utilized:
- CRM and Project Management: HubSpot, Asana
- Document Management and Collaboration: SharePoint, OneDrive
- Content Management and Email Marketing: SquareSpace, MailChimp
- Customer Support: Zendesk
- Graphic Design: Photoshop
- Productivity: Microsoft Office Suite
Social Media Project Manager
ITT Tech | September 2015 - September 2016 (Company Closure)
Social Media Specialist:
- Crafted and refined social media, email, and blog content, ensuring consistent voice and brand messaging across all platforms.
- Collaborated with designers to develop compelling campaign visuals and messaging, contributing to an integrated marketing approach.
- Contributed to graphic design elements for social media and email campaigns, enhancing visual engagement.
- Curated and researched shareable content, positioning the institute as a thought leader in the education sector.
- Designed and executed comprehensive campaigns that bridged blog content, social media, email blasts, and paid advertising, increasing overall campaign reach and effectiveness.
- Oversaw the scheduling and real-time monitoring of social media activity, ensuring timely and relevant online presence.
Project Manager:
- Led the transition of the external communications team to agile methodologies, improving team productivity and project turnaround.
- Acted as scrum master, facilitating agile ceremonies such as sprint planning and daily stand-ups, promoting team collaboration and efficiency.
- Enabled the team to self-organize using Asana for task management, fostering an environment conducive to agile practices.
- Managed project backlogs and prioritized assignments based on strategic objectives, ensuring alignment with company goals.
- Monitored campaign and department progress, making strategic adjustments to maintain alignment with overarching business objectives.
Compliance Coordinator:
- Conducted initial policy compliance checks on creative content, ensuring all materials met organizational and legal standards.
- Managed marketing compliance tracking and approval processes, streamlining the workflow between teams and external vendors.
- Served as the point of contact for compliance communication, effectively bridging gaps and facilitating necessary content edits.
- Guaranteed the on-time launch of campaigns by overseeing the adherence to compliance regulations and approval processes.
Key Tools Utilized:
- Social Media Management: Hootsuite, SproutSocial
- Email Marketing: Emma
- Content Management: WordPress
- Design: Adobe Photoshop, Illustrator
- Collaboration and File Sharing: SharePoint, Dropbox
- Testing and Quality Assurance: BrowserStack
Director of Education and Public Affairs
Mental Health America | May 2014 - April 2015
- Oversaw the development and maintenance of agency metrics, ensuring accurate reporting and alignment with departmental budgets and strategic goals.
- Pioneered new educational programs that reinforced agency strategic objectives, significantly enhancing community education engagement.
- Served as the key liaison for community education projects, managing end-to-end project elements including budgeting, resource allocation, and progress tracking.
- Partnered with program directors to create synergistic educational initiatives, amplifying the community impact of the organization's mission.
- Supervised the management of educational grants, meticulously tracking funding and measuring program outcomes against goals.
- Authored comprehensive grant proposals, securing vital program funding and fostering the continuation and expansion of educational services.
Public Outreach:
- Directed the Public Outreach Assistant in managing health fairs, setting clear objectives, and measuring outcomes to ensure optimal community reach.
- Crafted and executed a targeted marketing and communication strategy, enhancing agency visibility and public engagement.
- Managed and curated content for agency social media platforms in compliance with policy standards, contributing to a robust online presence and community outreach.
- Engaged actively in coalitions and committees, advocating for mental health awareness and acting as a community ambassador for the agency.
Education Initiatives:
- Led the coordination and promotion of community training events, developing content and presenting on crucial mental health topics.
- Certified professionals and community members in Mental Health First Aid and suicide prevention, contributing to the community's overall well-being.
- Strategized and implemented workforce development programs, addressing critical gaps and supporting professional growth within the community.
Key Tools Utilized:
- Microsoft Office Suite for document creation and data management.
- WordPress for website content management and updates.
- Social Media Management: Facebook, Twitter, Hootsuite for scheduling and monitoring posts.
- Adobe Photoshop for creating marketing and outreach materials.
education
Indiana University
BA, Telecommunications
The Ohio State University
MA, Communications
contact
skills
- Writing and Documentation
- Presentations and Speeches
- Basic Graphic Design (Canva)
- Strategic Communications
- Press Releases
- Proposals and RFPs
- Branding and Voice
- Technical Documentation
- Sales Collateral
Linkedin resume
kt
comms
Work with me.
full-time | Part-time | contract | freelance
Email Address
kellyjoturner@gmail.com
Phone Number
1+ 765-620-1603
